Grantham-Philips reported from Washington, D.C. Tourism officials plan to expand the campaign through the use of billboards as well as video screens in airports and railways. “Our campaign is more appealing than (critics) want to admit.” “I find (it) interesting in terms of social communication,” Jelinic said. “It has become so viral,” said Jelinic of ENIT, adding that “web users have made her come alive” even when placing the new Venus in unglamorous places. The Uffizi Galleries, which houses Botticelli’s “Birth of Venus” in Florence, declined to comment on the campaign.įor the creators of the campaign, however, any press is good press. “They made it something social friendly to amuse Gen Z, I think it was unnecessary since it can be used just like it is and not modified like they did.” “I didn’t like the fact that they used the Botticelli Venus like that, since it is a piece of art,” Riccardo Rodrigo, a high school student in Rome, said. His social media posts have been shared by thousands of people. The campaign’s creative team chose to use the “intelligence of human creativity,” rather than artificial intelligence, to build the virtual Venus - but Flora showed how he could quickly come up with a similar campaign using AI at a cost of 20 euros. That includes a failure to secure domains, allowing anyone to snatch the material and mock the project with it.įlora said the campaign also wasted money. COVID Safety: Cirque du Soleil’s Commitment to Safety statement is here. Tickets (starting at 40) are available online. “Let’s not talk about the creativity point of view,” said Flora, “You may like (the campaign) or not, but on a technical point of view, it has been… a sort of avalanche of problems.” Kurios Cabinet of Curiosities plays through September 25, 2022, under the Big Top at Lerner Town Square at Tysons II, 8025 Galleria Drive, Tysons, VA. That part of the website has now been obscured. On the campaign’s website, an automatic translator turned Brindisi, a southern Italian port town, into its literal English definition: “Toast,” according to Matteo Flora, a professor at the University of Pavia. This advertisement has not loaded yet, but your article continues below. The online Venus launched in Italy on April 20 and made her international debut in Dubai at the Arabian Travel Market earlier this week. Jelinic said that the campaign was designed for overseas markets to attract younger tourists. The yearlong campaign, produced by national tourism agency ENIT and advertising group Armando Testa, is estimated to have cost 9 million euros (about $9.9 million), according to ENIT CEO Ivana Jelinic. The tourist campaign “trivializes our heritage in the most vulgar way, transforming Botticelli’s Venus into yet another stereotyped female beauty,” Livia Garomersini, an art historian and activist with Mi Riconosci, an art and heritage campaign organization, said in a response to the project last month. Please try again Article contentīut the new ad campaign is facing significant backlash - with critics calling it a “new Barbie” that trashes Italy’s cultural heritage. The next issue of Financial Post Top Stories will soon be in your inbox. If you don't see it, please check your junk folder. *Please note select shows may be available In-Store.A welcome email is on its way. Going beyond its various creations, Cirque du Soleil Entertainment Group aims to make a positive impact on people, communities and the planet with its most important tools: creativity and art. On top of producing world-renowned shows, the organization has extended its creative approach to a large variety of entertainment forms such as multimedia productions, immersive experiences, theme parks and special events. Cirque du Soleil Entertainment Group currently employs 4,000 people, including 1,300 artists, who originate from nearly 50 countries.Ĭirque du Soleil Entertainment Group creates content for a broad range of audacious projects. This figure is an average, though, and the price of individual tickets depends on the seating section, day of week, demand for the show, and more. Established in Montreal, the Canadian organization has brought wonder and delight to over 180 million spectators with productions presented in 450 cities in 60 countries. The average resale ticket price for Cirque du Soleil O is 225. Originally composed of 20 street performers in 1984, Cirque du Soleil Entertainment Group completely reinvented circus arts and went on to become a world leader in live entertainment.
0 Comments
Leave a Reply. |